Etsy is an international marketplace that features one-of-a-kind and imaginative products. We develop, operate, and improve the technologies and tools that connect millions of consumers and entrepreneurs worldwide. You will collaborate with devoted coworkers to solve unique, significant, and large-scale problems as an Etsy Inc. employee, whether at Etsy, Reverb, or Depop, all while making a positive impact and ensuring that commerce remains human.
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Details of Staff Product Marketing Manager Jobs in USA:
| Job Title: | Staff Product Marketing Manager Jobs in USA |
| Company: | Etsy |
| Job Type: | Full-Time |
| Salary: | £160,000 – £220,000 / year |
| Experience: | 2 Year |
| Gender: | Both |
| Qualification: | Associate Degree |
| Career Level: | Manager |
| Country: | United Kingdom |
Benefits of Staff Product Marketing Manager Jobs:
- Strategic Persuasion: The influence of staff product marketing managers on the formulation of marketing strategies for services or products is critical. Critical decisions about product positioning, messaging, and go-to-market strategies are within their sphere of influence.
- Collaboration Across Functions: This position necessitates cooperation with diverse organizational teams, such as those responsible for product development, sales, and marketing. This exposure to multiple functions affords the chance to gain insights from a variety of viewpoints and cultivate significant interpersonal abilities.
- Ownership and obligation: Product marketing managers on staff frequently hold authority over particular product categories or market segments. This role grants them the ability to steer endeavors from inception to completion and observe the tangible results of their contributions to organizational performance.
- Market Analysis: This position necessitates knowledge of customer requirements, market trends, and the competitive landscape. Consequently, staff product marketing managers acquire significant knowledge regarding the intricacies of the market, thereby being able to shape marketing strategies and product development.
- Innovativeness and Creativity: To develop persuasive messaging and marketing campaigns, ingenuity and creativity are required. Staff product marketing managers are afforded the chance to apply their creative faculties through the development of captivating content, marketing campaigns, and go-to-market tactics.
- Professional Development:The position of Staff Product Marketing Manager provides prospects for ongoing education and career advancement. Engaging in continuous skill development and remaining abreast of industry best practices are both aspects of this position that foster ongoing growth and progress.
- Visibility and Acknowledgment: Product introductions and marketing efforts that are successful can result in industry and organizational recognition. Effective campaign management by staff product marketing managers frequently results in increased visibility and the admiration of their superiors and colleagues.
- Quantifiable Effects: The quantification of marketing endeavors enables staff product marketing managers to assess the influence of their campaigns on critical performance indicators (KPIs), including but not limited to sales, customer acquisition, and market share.
- Worldwide Exposure: Staff product marketing managers may have the opportunity to work on international projects for companies with a global presence, thereby acquiring experience with diverse cultures and markets.
- Professional Development: An employment history as a staff product marketing manager may provide opportunities for advancement in product management, marketing, or general management. This position provides individuals with a broad range of skills that are in high demand across various sectors.
- Life-Work Balance: Although the position may entail intermittent periods of high-pressure labor, such as during product launches, numerous companies place a premium on promoting a healthy work-life equilibrium among their staff by providing flexible scheduling and the opportunity to work remotely.
- Financial Benefits: Prosperous product introductions and marketing campaigns have the potential to stimulate the organization’s revenue growth and overall profitability. Consequently, staff product marketing managers might qualify for incentives and compensation contingent on their performance.
- Industry Visibility: Product marketing managers on staff are frequently granted invitations to conferences, industry events, and networking functions, which afford them the chance to augment their expertise and professional connections.
- Pressure and Power: Staff product marketing managers in organizations with well-respected products may experience an aura of prestige and impact, both internally and externally, in their capacity as brand and product offerings representatives.
- Significant Contribution: In essence, staff product marketing managers possess the capacity to significantly influence the triumph of products and the enterprise as a whole, thereby fostering expansion and generating benefits for stakeholders and consumers.
Job Description:
The product marketing team at Etsy facilitates consumer development and loyalty through the implementation of valuable actions, such as the creation of product narratives and go-to-market strategies. We engage in cross-functional collaboration to facilitate the introduction of buyer and vendor products and features to the market, while also enhancing engagement with post-launch features.
You will be responsible, as a product marketing manager, for executing go-to-market strategies that enhance the experience of both buyers and sellers. You will be responsible for ensuring that both sides of the Etsy marketplace experience exceptional customer service, in addition to collaborating with a team to drive innovation and significantly contribute to our company’s long-term strategy.
An individual with a strong aptitude for collaboration and communication, a fervent dedication to enhancing the customer experience, and previous experience in B2B marketing is sought after.
The annual base salary for this full-time position, which reports to the Director of Product Marketing, Seller Services, varies between $146,000 and $190,000. Furthermore, as part of Etsy’s comprehensive rewards program, you will qualify not only for your salary but also for an equity package, an annual performance incentive, and competitive benefits that provide support for both you and your family.
This position requires your physical or flexibly available presence at the Brooklyn office of Etsy. Priority consideration may be granted to candidates residing within commuting distance of the Brooklyn Hub.
Etsy offers a variety of work modes to accommodate the varied interests and requirements of our staff. Our office-based and flexible work arrangements, in addition to our workplace safety standards, are detailed in this article.
What’s the Etsy staff like?
- Assemble a group that is committed to facilitating transactions between Etsy sellers and buyers, while also ensuring a positive experience for all.
- Product Marketing engages in ongoing and close collaboration with cross-functional partners across various domains, including brand, research, analytics, product management, and marketing.
- You will establish strategies, determine market fit and positioning for products and features, and bring them to market in a manner that effectively conveys them and generates interest in Etsy in close collaboration with partners.
- You will devise positioning and strategies based on facts and insights gleaned from competition analysis to ascertain market fit.
What does your day-to-day look like?
- Responsible for overseeing the marketing roadmap and go-to-market strategy for seller services on Etsy, which consists of seller experiences, marketplace security, and fulfillment.
- Act as the primary liaison between the marketing and product departments.
- Define the target demographic, formulate precise positioning statements, and elucidate and advertise Etsy’s unique seller services methodology and value proposition to both vendors and buyers.
- Develop and synchronize an off-site and on-site marketing strategy in collaboration with channel owners and the entire marketing team to effectively communicate new features and experiences.
- Establish objectives that are precise and measurable, monitor your advancement about them, and provide continuous analysis for enhancement.
- Colleagues and supervisors should be able to offer feedback and iterate on your work.
- This is only a small sample of the workload that will be associated with this position! It is anticipated that your position will entail an increased number of tasks and that your employment obligations and responsibilities may undergo periodic modifications at the discretion of Etsy or by local regulations.
Qualifications
The following qualities will help you succeed in this role:
- At least five years of experience in consulting, brand, and product marketing, or marketing, with a focus on working with an e-commerce company or two-sided marketplace.
- Extensive knowledge and proficiency in directing B2B marketing.
- Proficiency in utilizing data to drive strategic decisions and construct an engaging storyline.
- Proficient in collaborating with and exerting influence over cross-functional teams while upholding harmonious relationships.
- Inquisitive and enthusiastic about resolving complex issues
- Proficiency in conveying complex concepts through customer-facing communications.
- Proven ability to generate substantial growth and results via marketing initiatives and strategies.
- Thrive in a high-energy, independent environment characterized by frequent changes in tasks, priorities, and initiatives.
- Capability to coordinate and make decisions regarding GTM strategies with partners.
- We are extremely enthusiastic about Etsy’s mission and have numerous suggestions for how to enhance it.
- I am extremely fond of conducting market research! You possess an unparalleled understanding of your market, clients, and competitors, and you adeptly incorporate this expertise into your growth strategy.
Additional Information
What’s next?
If you are interested in joining the Etsy team, kindly submit your curriculum vitae along with a cover letter, if feasible. Probably as you’ve observed, Etsy encourages uniqueness and variety. Becoming unique and distinct from others is not our desire; rather, we urge you to be yourself. Therefore, please explain what you are all about.
Our Promise
We believe that a diverse, inclusive, and equitable workplace fosters longevity, resilience, and relevance at Etsy. Applicants of all backgrounds, ages, talents, and experiences are encouraged to apply. Etsy is honored to be an employer that upholds affirmative action and equal opportunity. Our organization is dedicated to ensuring that all individuals have equal access to employment opportunities, irrespective of their national origin, ethnicity, color, ancestry, religion, sex, age, citizenship, marital status, disability, gender identity, or veteran status.
Please notify your recruiter if you require accommodations at any point during the interview procedure due to a disability. Although Etsy does provide visa sponsorship, eligibility may be restricted to particular professions and qualifications.
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People Also Ask:
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What is a staff product marketing manager?
Product marketing managers work at the intersection of product development, marketing, and sales. Product marketing managers work at the intersection of product development, marketing, and sales. Their broad responsibility is to develop and implement a marketing strategy and roadmap for a specific product.
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How much does an associate product marketing manager make in the US?
Associate product marketing manager salaries typically range between $71,000 and $136,000 a year. The average hourly rate for associate product marketing managers is $47.32 per hour. Location, education, and experience all have an impact on associate product marketing manager salaries.
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Is marketing management a good career in the USA?
The Bureau of Labor Statistics projects 6.6% employment growth for marketing managers between 2022 and 2032. In that period, an estimated 23,700 jobs should open up. Marketing managers help plan and execute campaigns that communicate a brand or organization’s message to its target audience.
